Visual Marketing with Stock Photos

A successful visual marketing incorporates images that sell and convert. The right kind of cheap stock photography is the difference between effective social media graphics and ads, and those with minimal to no effect. Images, depending on how you handle them, can attract or turn your customers away. They have become important elements of marketing. That’s why you need to learn a few tips and tricks to find the perfect cheap stock photos.

Here are some tips to help you turn your eyes to stock photo cheap pros:

  • Cheap stock images are a valuable investment. Do not compromise the quality of your images. Stay away from pixelated, low quality ones because users won’t click grainy images. Make sure that they are clean, crisp have good resolution, and in focus. Keep in mind that high quality images gives your message more power.
  • Your images should express the message of your ad. Choose an image that lends well to your message. It should possess enough power represent your message or act as an accent. Show a visual representation of your message so your readers will understand you – even without reading your message.
  • Your target audience should see themselves in your design. When choosing cheap stock photos (check some agencies here) for visual marketing, picture the people you want to reach. Put them in situations that they can relate to and try to make feel real.
  • Include people in your photos to evoke strong emotions. As you know, humans are emotional creatures. To connect with people, you need to portray emotion that they would feel for your brand. If people feel something for your brand, they will have a stronger connection.
  • Use hashtags and popular search terms. You also need to optimize your cheap stock images for search. When you optimize your images, you can create more traffic to your website. Think about the search terms you frequently use and determine how you can apply them to your optimization.
  • Make use of Instagram. Yes, the image-based website can be your marketing campaign best friend. You do not need to always post pictures of your products. You can also use cheap stock photos that fit with your overall theme.
  • Never use the image for the sake of using an image. When choosing cheap stock photos, always have a purpose – especially if you are using generic photos. People can smell them from miles away. However, if they are used with the right adjustment and imaging, they can be really useful.

There are many other useful tips in using stock photos cheap to creative an effective visual marketing. We are happy to share them with you. Watch out for our next blog to learn more about the use of images in enhancing your visual marketing.

Photocase and its Edge over Large Stock Photo Sites

Photocase is a strongly curated stock photo agency based in Berlin, Germany. Founded in 2001, it has served more than 50,000 customers who shared the same passion for unique and inspiring stock photography. The website caters to a huge number of editors and graphics designers, providing them with natural and contemporary images for prices that surely fit their budget.

Are you also in need of extraordinary images with a modern feel for your creative projects? You can buy them from Photocase. Well, technically, the website sells you the license of the photos so you can use them legally, without restrictions, in whatever creative need you have. You can buy these images through Photocase download credits or cash. The former is more suitable if you need more than one photo. If you need only one, you can pay with cash through the Instant Buy button.

You can purchase download credits from The Shop to buy images for your creative needs. Of course, you can get free credits and discounts through an affiliated website. Currently, offers Photocase coupon code 2015 when you register through its link. Upon registration, you will receive 3 Photocase free credits and a 25% discount, which as automatically added to your account.

The catalogue of images in the website includes over 360,000 images. The growth is slower that other stock websites due to Photocase’s highly selective approval process. But, this is the advantage of the website over other stock agencies. Its highly selective collection is exclusive to its own creative community. This means that you will never find the same image in other stock photo agencies, eliminating the risk of copyright infringement violations.

Photocase’s Competitors

  • Shutterstock is a stock image agency that provides images, illustrations, vectors, music and videos to individual and businesses.
  • SnapVillage is a company empowered by Corbis. It is a stock agency that establishes its foothold in the microstock photography market.
  • iStock is a stock image website that offers royalty-free images, media and design elements for use in website and print.
  • Fotolia is an image bank, currently taken in by Adobe Stock. It offers a crowdsourced library of royalty-free images, illustrations, vectors and video clips.

One thing, that is common to the above stock photo agencies, is the fact that they all provide typical stock photography. Unlike them, Photocase offers unconventional images with a modern feel and prices that fit any budget. This is the real advantage of the unique image company over its competitors.

Photocase Coupon

If you are tired of typical stock photography, Photocase is the best option for you. Let us help you with your purchase. Register through link to receive 3 free credits + 25% discount.

iStock Free Images: More Than Meets the Eye

istock photoIf you’re in the market for stock images, then you’re already aware of the value that they can bring to your business. You already know that stock imagery can save you gobs of money over a professional photographer. I mean, why should you pay more than you need to when it comes to images?  You do need to have professional photography, but no one said that it be professional stock photography.

Since we’re all in the business of not spending more money than we need to, allow me to give you a behind-the-scenes look at iStock. You see, there is more than meets the eye with iStock. Honestly, it’s not limited to iStock. If you were to browse the many microstock agency websites, you’d find all sorts of perks that are lingering in the shadows. By that, I mean these perks are not advertised – you have to look for them. One of the many perks of using iStock images is that you’ll be a recipient of a free stock photo every week.


Now, if that were all they offered, then the deal wouldn’t be that great. In fact, by itself, the deal is poor when you compare it to some of the deals other microstock agencies are offering. Here’s the kicker – they offer way more than just a free photo of the week. Their offerings expand to a free video clip, a free audio clip, and a free illustration as well.

These free files aren’t the runt of the litter, either. They are professionally chosen and curated to bring you the highest value. As a business owner, you need to be a bargain shopper. The further you can stretch your marketing dollars, the better. The way I look at it is – it’s free. I’ll gladly take free stuff. You’re not just making your marketing dollars stretch – you’re not even opening your wallet and pulling out one of your stretchable dollars to begin with.


On average, if you were to pay for these files as a part of your subscription package, you would pay about $10 per file. This means that iStock is giving away a value of over $40 per week. Free. Just like that. These images might not say much to you now, but if I were to visit you and place two $20 bills in your hand each week, would you take it or scoff at it?  I would bet that you would take it with a big smile on your face. That’s what iStock (click here for iStock promo code) is doing. They are literally giving away $40 worth of stock files for free with no strings attached. What are you waiting for? Check them out!

Are They Worth It? Adobe Stock Photos Free Download?

adobe-stock-logo (1)If you haven’t heard about Adobe Stock yet, take notice or read the review here.  The service was launched earlier this year by technology giant Adobe, who bought Fotolia’s existing library of stock photos to give themselves a start in the stock photo game.  Now, Adobe Stock operates as a fully functional, stand-alone stock photography vendor through Adobe, offering some great content and unique features at a reasonable price.  For a limited time through the rest of November, you can check out the service for yourself risk-free, thanks to a trial offer the vendor is offering that lets you download ten Adobe Stock photos free downloads.  Here’s how to capitalize on the deal and why you should give Adobe Stock a shot.

Adobe Stock: Premium Integrated Creative Content

Adobe Stock isn’t the cheapest vendor out there, but it is very unique thanks to a pretty revolutionary feature in their total app integration.  Most people know Adobe thanks to their flagship creative applications like Photoshop and Indesign, and the company took full advantage of this existing market presence when they launched Adobe Stock.  Every application that Adobe offers now has tailored integration with Adobe Stock, making it easy to download photos directly into projects and even manipulate and experiment with them before paying a licensing fee.

If you are a visual artist, graphic designer, or other creative professional that relies on Adobe’s creative software, the amount of time and annoyance you will save by downloading through Adobe Stock may be worth the slightly premium content prices.  Even if you don’t use Adobe’s programs much, there are a ton of premium images in Adobe Stock’s library that still demand your attention.  And now, until the end of November, you can check them out yourself with ten free Adobe Stock photos free download files.  Here’s how to use their current free trial to try out Adobe Stock for yourself.

adobe stock photo

Adobe Stock Photos Free Download 10 Image Trial

With Adobe’s free trial, you essentially get access to their most basic one month plan for free until the end of November.  You can download up to ten images during that time for free, and use them however you like commercially for as long as you like after that.  All of the images you download are Royalty Free, and can be used just like you would use any stock photo, even after your Adobe Stock trial has expired.  Here are some steps for signing up.

  1. Visit The Free Month Trial Landing Page

In order to capture this awesome free trial, you need to start by visiting the landing page on Adobe Stock’s website.  Once you arrive at the landing page linked above, click on “Start Your Free Month,” which should be located in the middle of your screen.

  1. Sign-In OR Create An Adobe ID

Once you click on the “Start Your Free Trial” button, you will be asked to enter identifying information to sign in to your Adobe ID.  If you already use Photoshop or another Adobe program, your Adobe ID should be familiar.  If you don’t have an Adobe ID, you can make one quickly and easily.

  1. Enter Billing Information

When you sign up for the free trial, Adobe is essentially giving you the first month of their ten images per month, basic stock photo service for free.  But you will need to sign up for a full year subscription in order to unlock the deal.  Don’t worry, if you aren’t satisfied with the service after trying your Adobe Stock photos free download trial, you can easily cancel your year membership, and you won’t be charged for your first free month.

  1. Mark Your Calendar

This free trial lasts through the end of November, so make sure to mark your calendar.  If you don’t like Adobe Stock, make sure you cancel your subscription at the end of the November to benefit from their free trial without paying.

  1. Enjoy!

Adobe Stock has some great content and some unique features, and exploring the service with your Adobe Stock photos free download files is a great way to see if the vendor is right for you.  Enjoy your free trial, download all ten of those images before the end of the month, and see if Adobe Stock feels like the right vendor for your needs.

You Have Nothing To Lose!

adobe stock review

Adobe Stock’s free trial is really risk-free.  As long as you remember to cancel your subscription at the end of November, you won’t be charged at all, and can use those ten Adobe images you downloaded for as long as you’d like however you usually use stock photos.  While Adobe may be a bit pricey for some, their trial is absolutely free, and you can decide if the vendor is right for you without paying a dime.  Check it out before the end of the month!

“Indemnification” and Cheap Stock Photos

Investing in cheap stock photos is about more than just getting a great deal for high quality images to boost your marketing efforts.  For many users, cheap stock photos are a flexible tool to help reach advertising goals on a budget, help spruce up boring looking websites, and help add graphical “flair” to all elements of a business.  But they are also a tool in a legal sense, and understanding their full value means understanding some of the ways that cheap stock photography is about more than just a great price.  Read on, and we will explain the concept of “indemnification,” why you should care, and what it all means for your relationship with cheap stock imagery.

What is “Indemnification?”

blogger (2)

Indemnification is a long and daunting legal term.  But it isn’t one that you should leave to your legal team to figure out, as it has a lot to do with investing in your business and running your business the right way.  To “indemnify” something is to protect it against loss, or the future risk of loss.  When you purchase insurance for your business, you are making an investment based on indemnification.  You indemnify your business by paying out of pocket today to avoid suffering a bigger loss tomorrow.

And when you understand some of the legality of image use, purchasing stock photography is another great example of indemnification.  When you pay to use cheap stock images, you aren’t just paying to get some snazzy graphical content today; you are paying to protect your business from a potential huge loss in the future.  Here’s how come.

Image Licensing 101

Image Licensing

We talk about this here on stock photo secrets often, but it’s so important that it’s worth revisiting.  Every image that has ever been taken is actually the intellectual property of the artist who took it, and unless they explicitly sign away their right to that image, it means they own it as creative and intellectual property.  Those laws exist to protect artists, but they have a powerful effect on your business too.  If you just grab a photo off of the internet and hope to use it for your business needs, you are actually breaking the law by violating the intellectual property of the photographer who took that image, unless you can get their permission for your use.

And if you ignore that law completely and use all images pulled off of Google images or other places on the web you might get away with it for a while.  But if your business grows and you start getting more visibility, the chances of you getting caught go up and up.  Plus, there are a lot of digital technologies that exist to help professional photographers learn when people are using their work without permission.  And all it takes is one person finding out you are using their imagery without licensure for you to be in big trouble.

If a photographer does find out you are using your imagery, they can immediately take you to court and sue you for damages commensurate with their work.  Especially since you would be using their imagery for commercial purposes, meaning you in some way profit from another artist’s imagery, a court is almost guaranteed to find in favour of the artist.  Meaning you will have to pay them for using their imagery retroactively, as well as pay for legal fees and the time lost.  So what’s the solution?  Indemnification, and cheap stock photos.

Cheap Stock Photos are Legal Insurance

buy cheap stock photos

Every cheap stock photo in every library from every major stock photography vendor has been cleared for commercial use by the artist who took it.  When you pay for a cheap stock photo, that’s really what you are paying for.  Yes, you get the immediate value of high quality, high definition imagery.  You get a huge library of images you can search, and use as needed.  And you get great deals for just about any imagery you can find, which will save you thousands over hiring your own photographer.  But you also stay on the right side of the law. and indemnify yourself, insuring against future legal issues.

For these reasons, think of cheap stock photography as an investment.  Just like insurance, the money that you pay out of pocket today will be protecting you against losses in the future.  But in this case, you are making a purchase based on indemnification to protect yourself against future legal fees and fines.  Anyone who has been to court can tell you that those types of fees get out of hand quickly, and the fee you will have to pay an artist for using their image without permission will be a lot higher than what you could spend on a cheap stock photo.  So indemnify yourself, and pay now instead of later!